Heres my social media audit for the candy store Sweeties Candy and Gifts. I checked out Bulk Barn and the Freak Lunchbox’s social medias to get some ideas on the sort of posts they could make.
Social media audit- Sweeties Bridget and Hayden
Your social media has a lot of positive aspects like keeping your customers up to date on covid news and the stock arrivals and also staying connected and personal with customers is a really great quality for your store’s personality.
You should consider expanding your social media presence to forums such as Tiktok. There you can show more behind-the-scenes looks like packing orders and stocking which believe it or not is what people like to watch on TikTok. Also adding a personal touch such as a child eating some of your cotton candy or a person who has finished building one of the miniature house craft kits could show customers the results and popularity of your store’s products. In fact, while checking out another candy store’s TikTok to make some comparisons, I found myself captivated watching video after video of order packing. In 2021, Instagram is becoming less popular and personally, I rarely go on Instagram. Tiktok is my go-to.