Round Research#6: A solution to make social media environment be better

Inquiry Question: How might social media affect teens(13-19 years old)?

This round research focuses on: 

  1. the quality and reliability of contents
  2. Blockchain solution

Notes and conclusion:

Social platform's main goal is to attract more users. According to the theory of Metcalfe's, the value of a telecommunications network is proportional to the square of the number of connected users of the system (n2). Whereas it leads social media to drift off the course and it ignores the most important part: to build a positive, creative and a high-quality healthy community.

And when we look through nowadays' social platforms, based on the information from former round researches, I find that there's no supervision system to ensure users' content quality. On account of the lack of supervision, quality is decreasing while time is passing. This is a predictive trend when large amounts of users are in an active state, there's no a certain method to control post contents in a focusing structure. To explain it better, it sounds like there's no law enforcement agency in a city or a country. The situation is bothering every user in the environment, for example, individuals meet fake accounts who create fake news, some teens are bullied online and it's almost an invisible violence. It's time to look at these problems.

Especially for social media companies, they should learn from this. Abusing and anti-social interaction can lose users hugely, whereas, user amount is the best treasure that a social media company. So these social media companies should know that we're living in a time which a social platform's value isn't only depended on users' amounts but also relied on the quality and reliability of contents. Some companies have made correction actions however the fundamental issue is that users don't have a motivation to create high-quality content at all, mainly because no one gets benefits from it when they provide useful information, no awards and on the opposite side if they abuse others, no punishment.

Blockchain can probably be a solution.

With a blockchain, many people can write entries into a record of information, and a community of users can control how the record of information is amended and updated. It has 3 features: incorrigibility of data, traceability and distributed consensus. And on the other hand, it also equips 3 important facets: peer review, social cryptocurrency and all the record events in the blockchain. Peer review can be a good tool to adjust oneself in a social system and social reputation can be a base which will be provided economy awards, it's for users who contribute a lot in a platform so that users are the only beneficiary in the whole system. And as what I said in front, it stored all events' records in an environment, which means contents can't be deleted and others are available to track the history. To elaborate it better, blockchain gives everyone in the environment opportunities to manage data which is a process to tend to define digital trust. To some extent, it's an effective way to solve this huge mass.



  1. Written by Ikhlaq Sidhu on September 7th, 2017
  2. Posted by IBM
  3. Written by Marco Lansiti and Karim R. Lakhani from January to February in 2017
  4. written by Rob Marvin on August 29th, 2017
  5. Posted by Blockchain
Original Post

Hi Charlette,

I like the idea behind ur question about positive connections and community among the social media users. I'm not sure if you are continuing your research on this topic but if you are maybe you could also take a look at education for people who do use social media or how companies can somehow better monitor their site usage. For example a lot of kids interactive websites where they can chat I.e club penguin have censors for words that the program considers inappropriate. And I think that's what Blockchain sort of does, right? But there's only so much that companies and owners of these social media sites can do. I think it would be interesting to look at how users can protect themselves or at least report those who use platforms to bully and actually get something done about it. I think the blockchain site could definitely be something for people to explore!


Rachel Lu

Hey Charlotte,

Another great round of research! As Rachel mentioned above, a block chain is a great idea, but there is only so much that companies can do. Is there a way that Snapchat could block inappropriate snaps before they get to the recipient? Also, if your continuing with your question, I think it would be interesting to look into the future of social media, what's the next new app that's going to trend? How will it affect teens? Will it increase bullying or decrease it? 

I'm looking forward to your next cycle! 

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