Research Round 3- Why Did Fashion Evolve In The Late 20th Century?

 Hello everybody! 

In this round, I included a little tidbit about recent fashion trends in Kenya, and then I jumped back into my time period of study, and looked at men's fashion trends of that time. Here was what I found: 

 Fashion trends in Kenya: 

I'm glad I explored fashions in Kenya- Kenyans definitely have good taste! In recent years, some popular items in Kenya included; choker necklaces, block heels, dresses in colourful pattered fabric, bodysuits, bright blouses, and jeans. These are just to name a few. I'm sure there's so much more. (1) 

(1) (2) 

 Back to my time period of study- Men's fashion: 

The 1970s:

Most of the time, changes in fashion trends for men were subtle. In the late 1960s, men’s pants became more fitted, and most clothing items were very tight. Common materials were polyester and cotton, but velour and terry cloth were incorporated into the styles a few years later. Shirts typically included wide collars. Sportswear and track suits were very popular. Hats weren’t as common, since many men put emphasis on their hair at this time. (3) 

The 1980s: 

Surprisingly, the 80s didn’t embrace tight clothes the way the seventies did, although many outfits were snug and fitted. Denim was still a favourite among males; jeans were paired with denim jackets. Sportswear was still commonly seen, like in the 70s. Men would wear clothing with logos featuring pro sports teams. Sweatshirts and sweatpants were a trend as well. Boys would also be drawn to shirts with cartoon characters and superheroes on them. To compliment the popularity of sportswear, sneakers and running shoes, such as Nike Air Jordans, were typically seen in the 80s. Men would also wear turtlenecks, and often pair them with wool sweaters. Men’s suits were usually in neutral shades, and had a conservative look to them. (4)  

 The 1990s: 

In the early 90s, men would embrace the grungy look, and some popular items included- wait for it- DENIM, (haha), especially acid washed jeans, flannel, and sometime leather jackets. Later in the decade, jeans got baggier, and graphic t-shirts were more popular. Bright colours resurfaced in the later part of this decade. (5) 

 What conclusions can I draw from this? Well, I can see many parallels with trends of the time period and 2018 fashions again, like athletic wear and jean jackets, which I've seen a lot of at my school, anyways. I can also assume that denim is never going away (haha.)  







  In my next round, I will be looking at materials and textiles used in the time period to create these looks. Hope you enjoyed! 



Photos (2)
Original Post

Hey Sophie, 

Interesting post on Kenyan fashion and men's fashion from 1970-1990. It's quite intriguing to find out that Kenyan's and Canadian's have a similar taste in clothing considering we may not have the same stores but social media can be an influence. I liked how you compared different decades of clothing because your results showed that clothing on men is getting baggier. I can't wait for your next post on fabrics and materials used in creating the clothing back in the 1970's. Perhaps investigating how the materials were made and how long it took to make a simple shirt could be something different to look into? Here are some links on fabrics in the 1970's.

Good luck on your next round of research! 

Hey Sophie,

Interesting topic..I did't knew much considering the fashion and how they Evolved.Like in every culture they have their own fashion and dressing.some these dressing are made when there are special occasions depending on the culture.

Keep it up,

looking forward for your post.

Here is a link on fashion and dressing,



Hey Sophie, 

Interesting research topic! Fashion has certainly been (and continues to be) a statement for both social influence and for individuality. Though it sort of seems like social conformity and expressive individuality are opposites to each other they both seem to exist on similar platforms. The jump from the 50's to the 60's definitely seems to me to be the biggest leap, with regards to fashion, in the last century. While each decade sees a very large change the jump into the sixties seemed to start the fashion snowball that is still growing today. 

Keep up the good work,


Hello, Sophie, 

Interesting post, Fashion is absolutely an interesting topic to talk about. You mentioned Kenya as a specific area of studying, I believe it is strongly associated with their culture. In some countries where people love to dance, necklaces, ear rings, and etc. are popular items. It is very much the culture that is affecting the trends of the fashion. For men's fashion, the taste of men's clothes have evolved into showing men's body lines. In your next round, you can add some materials of what in general is affecting the trends of fashion. Here are some links to help, good luck!

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