Hello everyone and happy holidays! I'm finally posting a bit of the work I've been working on over the past while to show I'm actually slightly productive. In my research of tobacco ads I chose to start with the past, and slowly end up in the present times. I'm also going to be putting all of my gathered information into categories to make it easier to compare and contrast; although at the moment I've chosen to focus on strictly gathering info.
I started my research by looking at cigarette cartons from the Duke University Libraries Digital Repository
3 main companies the Repository had
Duke’s Cigarettes: “Everyday Man” sounding name, most of their stuff has stories inside.
“A Short History Series” (below) booklets about the battle of Gettysburg, during the civil war. An American company celebrating their accomplishments.
(below) “50 Scenes of Perilous Occupations” They had small written paragraphs on their backs.The company also had many other small series similar to this, like “50 Vehicles of The World” and “Poor Boys” (another series based on the everyday man) (shown below)
Now, it’s time for what you probably expected:
(above: actresses and models)
While I expected many of the boxes to have actresses and models on them as a marketing strategy, I found that this was much more surplus than I believed it would be. While many of the woman were wearing simple clothes and selling a sort of delicate, homey feeling, there was definitely quite a few... riskier photographs. Please take note: the collection of images I used for this article are mainly from the 1850s - 1920s, the time a woman would be known as indecent if her skirt didn't reach well past her knees.