Action Goal Post #6, HR, Suppliers, and Shipping

Key Activities Development of product and sales. Put a percentage of revenue towards lanterns. Key Resources A Product Developer (for a final rendering) A Product Producer (to produce the final product) Publicity (through social media influencers) Human Resources Plan/Key employees Continue reading Action Goal Post #6, HR, Suppliers, and Shipping

Action Goal Post #5, Competition, Risk, and Revenue

Competitive Analysis: All of 182 major beauty companies are owned by 7 mega-companies – Estée Lauder, L’Oréal, Unilever, Procter and Gamble, Shiseido, Johnson and Johnson, and Coty. They don’t only own makeup companies but also skincare, haircare, perfume, hygienic products, Continue reading Action Goal Post #5, Competition, Risk, and Revenue

Action Goal Post #4, Market Research

Cosmetics Industry Overview: The global cosmetics market is expected to reach $805 billion by 2023, making a CAGR (compound annual growth rate) of 7.14% from 2018-2023.  Retail stores are the major distribution channels, with online channels gaining popularity among consumers. Continue reading Action Goal Post #4, Market Research